Cambridge University Press had been following our work in recognizing demographic specific visuals catering to an international market place. Recently, we were approached by them to take on the illustrative and visual deign of all their internationally focussed materials for their publications, the first of which happened to be in healthcare.

With our unique sense of cultural norms and an international audience, we have the unique capability of visually and linguistically articulating what is appealing to a diverse demographic while maintaining the essence of the core message.